3 areas to consider when starting a new business

11th March 2015

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Becoming a new business owner is an exciting time, with a number of different considerations individuals will need to make if they want to grow a successful enterprise.

That said, with so much to do small-business owners can easily be distracted from their most important responsibilities. To help, here are three areas for a new company to focus on if they want to achieve strong growth.

1) Market research

No matter how good your idea is for a business, the first step is always going to be to undertake research and ascertain whether there is a market for your product.

This will depend on the area you are working in. For example, a retail store will need to know how much foot traffic passes the premises and the existing demand for similar services in the region. Manufacturers or importers will instead need to be sure there is the business demand to support their offerings.

2) Finances

With many small-business owners investing their own assets into their business, getting the financing right is going to be the most important part of securing a viable business model.

Fortunately, there is a range of financing tools and accounting software that can help a small business to keep track of their expenses and deliver a superior level of service to their clients.

3) Marketing

Just because you have a great product doesn't mean clients are going to instantly know that you are selling such a product.

This means that every new business will need to invest in marketing efforts to attract customers and raise awareness. Again, this will depend on who your target audience is and what level of awareness they already have. For example, some businesses may respond to advertising and opinion pieces in a trade magazine - strategies that won't apply to members of the public.